When customers ask AI, do you show up?

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Checked acrossChatGPTGeminiClaudePerplexity

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Use the tabs to explore the Chipotle report.

Visibility / Chipotle

How visibility has moved Excludes questions that already name a brand

31/ 100

Visibility scoreModerate1st of 68 brands named · 31% mention rate

Mention rate31%of answers

Most-mentioned competitorQDOBA31% of answers · level with Chipotle

Strongest purchase stageStill decidingChipotle named in 42% of deciding answers

% of answers naming each brand

Share of answers naming each brand, by month, Jul est., Aug est., Sep est., Oct: Chipotle 44%, 38%, 47%, 31%; QDOBA 38%, 31%, 34%, 31%; Moe’s 13%, 19%, 16%, 16%. Lighter months are estimates: the current version of each model was asked to answer using only information available at earlier time.

Where it stands

Brand	Mention rateMentioned	Mentioned firstFirst	Avg positionPos.
ChipotleYou	31%	22%	1.4
QDOBA	31%	6%	2.2
Moe’s	16%	0%	4.0
Baja Fresh	13%	0%	3.5
Rubio's	9%	6%	1.7

Narrative / Chipotle

What the models say Themes across the answers that name Chipotle

Positive sentiment50%of the answers that name Chipotle

Top themeProduct rangein 42% of answers

Competitor with most positive sentimentQDOBA82% of its own answers

Positive sentiment by brand

Share of answers about each brand that are positive, by month, Jul est., Aug est., Sep est., Oct: Chipotle 40%, 44%, 53%, 50%; QDOBA 83%, 82%, 81%, 82%; Moe’s 70%, 69%, 90%, 82%. Lighter months are estimates: the current version of each model was asked to answer using only information available at earlier time.

How each brand is spoken of

Brand	% Positive when brand mentioned% Positive when named	Avg SentimentAvg score	Themes
ChipotleYou	50%	+1.9	product range 42%customer service 12%
QDOBA	82%	+4.5	product range 41%pricing 24%
Moe’s	82%	+4.1	product range 55%customer service 18%
Baja Fresh	71%	+3.1	quality 43%product range 29%
Taco Bell	86%	+3.0	pricing 57%product range 29%

Sources / Chipotle

What the models read Measured on all answers, whether or not the question names a brand

Most-cited site categoryNews20% of the sites read

% of responses mentioning Chipotle's site10%of all answers

Brings you up mostreddit.comnamed you in 100% of its answers

What kind of sites the models read share of the 152 sites read

News20%
Brand websites17%
Review sites16%
Forums and social7%
Other40%

152sites

The sites read for the most answers share of all answers

atly.com19%
reddit.com17%
eatthis.com17%
tastingtable.com15%
chowhound.com13%

The sites read most

Site	Kind	Answers read forAnswers	Named ChipotleNamed you
Atly	Forum / video	9	33%
Reddit	Forum / video	8	100%
Eat This, Not That!	News	8	75%
Tasting Table	Other	7	86%
Chowhound	Review site	6	83%
Chipotle Mexican Grill	Brand site	5	100%

Recommendations / Chipotle

Where the work is Four subjects every report checks · each figure is over what its own cell names

Questions you never come up in38%of the questions this run counts

Themes pulling your score down33%of themes with 3+ answers

Read from your own site10%of answers · rivals' 27%

What to do 3 actions, most valuable first. Each names the subject it addresses and the figures from this run behind it.

Start here
Publish dedicated catering and group ordering pages to capture high intent questions.
1Coverage
Publish a dedicated catering guide outlining group packages and pricing for twenty people. High intent questions received zero appearances across 8 answers in this run. Clear meal planning pages help models recommend your menu for large orders.
questions you never came up in
- Where should I order catering for twenty people in the United States if we want really good tacos and guacamole without spending a fortune?
- Who does the best cheesy enchiladas and horchata for a quick weeknight dinner around here?
- Who does the best street tacos with spicy salsa in the United States?
2Sources

Expand the content on your own site since only 1% of the 152 distinct sites read by models belonged to the brand, while competitors held 12%. Models read competitor domains more than double the rate of your own properties across the answers.

the most-read sites, as a share of the answers counted
your own site — 10%atly.com — 19%reddit.com — 17%
3Sentiment
Address customer service publicly as it forms the subject of 12% of answers naming the brand while averaging -3.3 on the sentiment scale. Clear operational updates can shift these negative themes in future model answers.
themes pulling your score down
- customer service — 12% of the answers naming you, scoring -3.3
- pricing — 8% of the answers naming you, scoring -1.5

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Do customers see you?

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What shapes the answers?

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FAQ

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How long does a report take?

Just a few minutes. We ask questions across ChatGPT, Gemini, Claude, and Perplexity, then analyze all answers and create your report.

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Which questions do you ask?

Questions customers might ask when discovering your business, comparing alternatives, or deciding what to buy and where to go. You can also add your own custom questions.

Why not just ask ChatGPT myself?

Asking ChatGPT directly is useful for a quick check. aiSaysWhat goes further, asking the same customer questions across four AI models and comparing all answers for you. One report shows how often your business appears, which competitors show up instead, and what to improve first — without the work of running and interpreting dozens of queries yourself.

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AI answers can vary between runs as responses and sources change. Each report captures the answers from that run, with the original responses included so you can check the findings.

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When customers ask AIChatGPTGeminiClaudePerplexity, do you show up?

Interactive preview of a real report

How visibility has moved Excludes questions that already name a brand

% of answers naming each brand

Where it stands

What the models say Themes across the answers that name Chipotle

Positive sentiment by brand

How each brand is spoken of

What the models read Measured on all answers, whether or not the question names a brand

What kind of sites the models read share of the 152 sites read

The sites read for the most answers share of all answers

The sites read most

Where the work is Four subjects every report checks · each figure is over what its own cell names

What to do 3 actions, most valuable first. Each names the subject it addresses and the figures from this run behind it.

Start with a name. Get the whole picture.

Start with your business name,nothing else required

We ask leading AI models the questions your customers are really asking

Get your report in minutes,with where you stand and what to do

Turn AI visibility into a clear action plan.

Do customers see you?

What does AI say about you?

What shapes the answers?

What to do?

AI visibility, without the hassle or the subscription.

Before you get started.

When customers ask AI, do you show up?

Start with your business name,
nothing else required

Get your report in minutes,
with where you stand and what to do